PVC (Flexible & Rigid applications)

Will & Co represents a large number of European producers who each produce high-quality functional raw materials and additives. Because we have access through a broad package of raw materials, like plasticizers, flame retardants and binders, combined with the knowledge of formulations, we are able to come up with tailor-made formulations for our customers together with our partners.


In the Rigid PVC market, for example, we represent one of the world leaders in the field of MBS and Acrylic Impact modifiers and acrylic processing aids. These products are used for an adjustment of impact resistance, processability, transparency, flame retardancy and weather resistance of PVC.


Flame Retardants

Flame retardants play an important role in fire prevention. Flame retardants not only prevent fires from starting but if a fire does occur, they slow down the spread of the fire. Lanxess offers one of the world’s most comprehensive flame retardant portfolios, supported by a global network of sales and technical experience and expertise. Our product portfolio high-performing phosphorus and brominated flame retardants include the product lines Disflamoll®, Uniplex and Levagard®.

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Whenever plastics need to have high elasticity and flexibility, plasticizers provide the answer. They also optimize the processing properties of polymer materials, which leads to improved product quality or even new properties. The choice of plasticizers depends on the demand placed on the finished product. Mesamoll® is an alkane sulfonic acid ester with particularly good saponification resistance and compatibility with a wide variety of polymers such as polyvinylchloride, rubber & polyurethane.

Acrylic & MBS Impact Modifiers

The Kane Ace™ all-acrylic impact modifier portfolio has become the best performing series on the market for outdoor, sustainable PVC applications. This leading role is due to the remarkable combination of impact performance, gloss properties and excellent weather resistance, resulting in an excellent cost-performance ratio. The optimized Kane Ace™ MBS impact modifier range is tailor-made for the specific needs for rigid and semi-rigid indoor PVC applications.

Processing aids

The Kane Ace™ processing aids are additives that greatly improve the processability of PVC compounds, thereby better controlling the PVC melt flow. They are used in a wide range of applications such as profiles, film and sheets, bottles, foamed PVC, pipes and injection-moulded PVC.

Bonding agents

Bonding Agents are reactive systems that improve the adhesion and bond strength of flexible PVC coatings on polyester and polyamide fabrics. The high performance, reactive, phthalate- and solvent-free one-component bonding agent used to improve the adhesion of PVC plastisol coatings to substrates made of polyester or polyamide. The Bonding Agent series have a moderate viscosity and therefore easy to handle during processing.


Metaflake is a leading supplier of aluminum pigments and pellets for the plastic master batch and molding industries. A full range of particle sizes is available in both paste and pellet form to enable the widest possible application. From fine, high levels of opaqueness to coarse, sparkling effects. Certain types can also be supplied in dry powder form.

Raúl van Adrichem

PVC (Flexible & Rigid applications)

+31 (0)6 155 651 46


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Will & Co B.V.

P.O. Box 46

1170 AA Badhoevedorp

The Netherlands

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Dellaertlaan 24

1171 HG Badhoevedorp

The Netherlands

Chamber of Commerce: 34061879

VAT: NL001454511B01